Business Networking Forum

Search engines don’t seem to be “fair”. Nothing has to be fair but at the
same time one or a few search engines shouldn’t have the power over all web sites. It’s web sites that created search engines by being their
“content”. Supposedly make a good site and it will rank high. The problem
is for individuals its not possible to “start” with a great web site. People start new web sites and hope to get some traffic so they can continue to grow their site while seeing some progress and even some revenue. The ranks are often largely based in incoming links. It’s very difficult to get others to link a web site. Some get incoming links with link trades or some gimmick of “viral” marketing. How is being an “expert” at SEO and getting incoming links prove a site is good and will continue to provide valuable information? How do people know something is of value until they read it or even try it?

Originally search was cool in a sense that people would find a new site,
something that never existed before. (the good old days of the net) There were limited amount of sites so every new site got its share of hits and could see they have progress and continue to upgrade and update their site. Only the few can continue to be motivated seeing a handful of hits a day or hit counts flat or in decline. Now it takes money to buy your way into search engines for paid keywords, expensive marketing, or SEO, search engine optimization, experience or paying someone for expertise. Few well established sites get large number of hits in search and even they
are taking a shrinking share each among more and more sites and those that
know how best to SEO or spam the search engines.
A new site has little chance to be noticed and all searches will result in
the same old established sites and nothing really new or different will rank
high unless the person knows a gimmick or has the money to pay.

Who created the search engines? Web site owners did promoting them and
linking to them and being the content for them. Now a few search engines have the power to sink or make a web site. More and more of the search results go to those paying for the listing. A new search engine can easily be promoted by web site owners if they get hits from it. SEO should be scrapped so people can be creative, put video, pictures or what ever without worry about how it will effect their site in search engines. Incoming links should mean nothing so newer sites can more easily be equal in rank all things else equal. Almost any web site owner can make a good site page equal to or better than any other and they shouldn’t be disadvantaged because they are new. What ever happened to meta tags or keywords? A site can decide what they are, what keywords they think their site is about. Meta keywords were the original determiner and was a good idea that can easily be used again.

If only the well established sites or money backed sites are going to be
able to buy their way to the top of search engines, imaginative and new
creative people will not be noticed or get a chance to gain enough traffic
to continue. No matter what determines how a site comes up in a search,
someone won’t like it. Opening it up to more web sites will increase choices
and keep the net interesting and allow changes to take place.

Wikia Search – A project by Wikia to create the search engine that changes everything.